Amazon Echo Hub
THE PROJECT
“One of the best inventions of 2023.” - TIME
The Echo Hub (2023 release) is a new-to-world Alexa-enabled control panel. AKA—one smart hub for your whole smart home? Yes!
MY ROLE
As Copy ACD, I led our team’s positioning of the Echo Hub as a powerhouse device for any smart home. I led all storytelling for the 360-global launch campaign, including scripting a hero :45 launch video, paid media flight, packaging, device landing page, PR assets, and a robust offline retail experience.
Smart home control made easy
Manage your entire smart home with one easy-to-use control panel—
for a custom smart home at a smart value.
One hub. Endless possibilities.
Echo Hub works with thousands of connected cameras, lights, locks, plugs, thermostats, speakers, and more—bringing your smart devices together in one convenient hub.