Amazon Echo Dot
THE PROJECT
The Echo Spot (2022 release) is a small but mighty smart speaker Amazon’s best-selling smart speaker.
MY ROLE
As the Copy ACD, I led all copy development of the global launch campaign for Echo Dot, from concept through execution. My CD partner and I pushed creative boundaries with this launch—evolving the look and feel of Amazon Device brand storytelling at every touchpoint, from a music-forward hype film, to clean, minimal photography, and relevant customer-centric messaging.
Small size, big possibilities
Our most popular smart speaker features a sleek design and improved audio for vibrant sound anywhere in your home. With Echo Dot, you can stay on track with help from Alexa, control compatible smart home devices and start routines with your motion.
Alexa is happy to help
Make your life easier at home. Alexa is ready to help throughout the day with weather and news updates, hands-free timers and reminders, answers to your questions, and can even tell you jokes.
