Amazon Echo Spot
THE PROJECT
The Echo Spot (2024 release) is a smart alarm clock featuring a sleek new look, vibrant sound, and customizable display.
MY ROLE
How do you make a simple smart clock feel fresh and relevant? That was the challenge—and it was super fun (plus, a huge win for Amazon Devices sales in 2024).
As the Copy ACD, I partnered with an ACD Art Director, marketing, product, and strategy to position the Echo Spot as a sleek and fun smart clock. I led all copy development of the global launch campaign, from concept through final execution. This included scripting a hero :30 launch video for OOH, leading copy for landing pages, and paid social assets for Alexa Marketing.
Your clock, your vibe
Go beyond The clock
Check reminders, weather, and see song titles at a glance. Use your voice to set timers or control your alarms.
“Alexa, play top hits.”
Enjoy your favorite music, podcasts, and audiobooks with clear vocals, deep bass, and vibrant sound.