Seasonal campaigns
THE PROJECT
Seasonal campaigns are the heart of a lifestyle retail brand like Crate & Barrel. Just as the leaves turn golden and everything turns pumpkin spice in the fall, customers expect to see a fresh editorial POV to support the fall drop. And so it goes for every season.
MY ROLE
As Editorial Lead, I led concept development for seasonal campaign rollouts, which informed brand storytelling across web, catalog, social, and in-store creative. To create a strong brand POV, it was essential to become an expert on seasonal product launches, stay current on the trends and vibes of the moment, and partner closely with my CD, art director, or agency partners to create a strong look and feel for every seasonal launch.
