Crate&kids x Jane Goodall
THE PROJECT
A playful collection of toys, decor, and textiles created in partnership with Dr. Jane Goodall and the Jane Goodall Institute, a global conservation organization dedicated to improving the lives of people, animals and the environment.
MY ROLE
As Editorial Lead on this project, I led all campaign development—from scripting the launch film showcasing Dr. Goodall’s incredible story, crafting event messaging, to paid social and web content, catalog content, and launch deliverables.
A major project highlight was the opportunity to work directly with Dr. Goodall, including interviewing her and leading our concept presentation to her. I’ve done a lot of pitching in my day, but pitching to Jane Goodall was next-level of nervewracking…and life affirming.
