Paid social, but make it editorial.
THE PROJECT
As a lifestyle brand, paid media plans are essential to every launch, collab, and campaign. Are there infinite ways to tell a compelling story in a :15 Instagram reel, single banner ad, or a single Pinterest pin? Hell. Yes.
MY ROLE
I partnered closely with our in-house social and marketing teams to develop editorial calendars and paid media creative. I managed creative relationships with external vendors, content creators, and PR teams to develop and execute launch and sustain paid media campaigns and influencer-branded editorial content.
