Crate & Barrel x SHINOLA
THE PROJECT
A full 360-campaign to launch the collaboration between two iconic brands—Crate & Barrel and Shinola. The bespoke collection featured pieces inspired by global and American influences, defined by the spirit of Detroit—a celebration of thoughtful craftsmanship and the maker’s spirit.
MY ROLE
As Editorial Lead, I partnered with Crate & Barrel and Shinola’s creative and marketing leadership to bring this unique collaboration to life and to establish the editorial tone and brand standards for the launch. I led all concept work and final creative, including a launch film, launch event assets, lookbook, landing pages, and paid social flight.
