Spearheaded partnership between DBS and Alexa Marketing to create bespoke social assets for two 2024 global launches. These assets were the largest hardware traffic driving sources in Q4 2024.
Bespoke social, showcasing Echo Spot’s colorful display options. 32.2M views, over 3.0 ctr.
POV-style social content to have fun with the Echo Show 15’s positioning as the “new kitchen TV.” 35.5M views + top traffic driver
POV style social creative for Echo Spot—for all the non-morning dog people out there. 4.4M views.
This-to-that social content for 2024 launch of Echo Show 15. 7.8M views + top engagement rate.